Builders of energy-efficient homes are wise to promote and market the value of energy efficiency features to consumers, because, as energy costs climb, new home buyers are increasingly looking for houses with superior energy efficiency. These homes typically offer significant payback in lower utility costs, greater comfort for homeowners, less maintenance and increased resale value down the road.

By upgrading your home's insulation in the walls, crawl space and attic, the result will be a stronger, more energy efficient, healthier home. Spray foam insulation can help achieve 3 out of the 6, or 50% improvements listed below. What single product can do that...

Energy Star-qualified homes are independently verified to be at least 30 percent more energy efficient than homes built to the 1993 national Model Energy Code, or 15 percent more efficient than the state energy code -- whichever is more rigorous. Savings are based on heating, cooling and hot water energy use and are typically achieved through a combination of:

• Building envelope upgrades
• High-performance windows
• Controlled air infiltration
• Upgraded heating and air conditioning systems
• Sealed and properly insulated duct systems
• Upgraded water-heating equipment

Home builders should take the opportunity to educate potential buyers on how these features contribute to improved home quality and overall comfort, as well as lower energy demand and reduced air pollution.